Ramp

CASE STUDY

The Event Playbook Fintech Didn’t Know It Needed

Ramp reimagined traditional swag with a gamified, premium experience that boosted engagement and excitement.

Brilliant acted as Ramp’s operational backbone for the Ramp Swag Shop.

The success of OnRamp validated momentum for a multi-day 2026 user conference and set a new standard for fintech event innovation.

About Ramp

Ramp is the leading financial operations platform designed to save companies time and money. Built for speed and clarity, Ramp helps finance teams break free from manual processes with intelligent automation, real-time insights, and intuitive user experiences. Their customers span industries but share one need: a smarter, simpler way to run finance.

The Mission: Setting the Stage for a New Kind of User Conference

Ramp launched OnRamp in New York and San Francisco to test and shape the future of its user conference experience. Instead of debuting with a massive production, they designed two single-day summits to validate audience interest and experiment with a fresh, modern conference model.

Evaluate demand for a multi-day, multi-track 2026 user conference
Inspire deeper customer engagement and product education
Accelerate late-stage prospects in a high-touch environment
Build a community moment worthy of the Ramp brand

“We wanted to see if people would show up, and both cities sold out.”

Eduardo, Director of Field Marketing & Events, Ramp

The Challenge: The Hidden Costs of Ordinary Swag (and Ordinary Events)

Ramp needed an event experience that broke the mold. Traditional swag bags felt outdated, wasteful, and disconnected from the level of craft Ramp brings to its product. The team also needed a partner to eliminate operational burden - storage, sourcing, shipping, and onsite execution.

Key Challenges:

Traditional swag was uninspiring and often discarded
Event logistics were manual, time-consuming, and unscalable
Attendee expectations had evolved post-COVID
Internal teams lacked bandwidth to manage sourcing and distribution

“Before Brilliant, it was me in the marketing closet climbing over boxes. Now I can order everything from an airplane seat.”

Eduardo, Director of Field Marketing & Events, Ramp

A New Event Formula: Earn, Engage, Redeem

Together, Ramp and Brilliant launched a fintech-inspired “bull market” activation. Attendees earned “Ramp Bucks” by engaging in high-value activities, then redeemed them for premium, thoughtfully branded swag through a Brilliant-powered Preferred Gifting flow. Brilliant handled ideation, product curation, signage, booth design, storage, round-trip shipping, and onsite execution.

Key Elements:

Gamified rewards that motivated deeper participation
A curated selection of high-quality, desirable items
Onsite Brilliant team members who amplified energy and operated the swag shop
Post-event shipping to eliminate luggage constraints and reduce waste

“Brilliant showed up as real partners - ideating with us, pushing back when it mattered, and elevating everything.”

Eduardo, Director of Field Marketing & Events, Ramp

“The Brilliant team matched the energy of the event and our audience so well. It genuinely felt like we had expanded the Ramp team.”

Eduardo

Director of Field Marketing & Events, Ramp

Momentum Unlocked: The Data Behind the Excitement

The OnRamp activations delivered enthusiasm, advocacy, and measurable engagement — validating Ramp’s path toward a flagship user conference.

Key Metrics:

Total attendees: 500+ across New York + San Francisco
On-site gift redemptions: 134 with a redemption rate of 22%
Top redeemed gifts: AirPods Pro (2nd Gen), Bose SoundLink Flex, AirPods Max
Operational impact: 181+ shipments coordinated, 24hrs onsite hours delivered

“People weren’t just chasing Ramp Bucks, they were excited to talk about Ramp, and even more excited for their gifts to arrive.”

Eduardo, Director of Field Marketing & Events, Ramp

A Partnership That Sets the Standard

Ramp and Brilliant set a new standard for what a fintech event experience can be. Together, they transformed engagement into emotion, logistics into ease, and swag into strategy, setting the foundation for a bold new era of customer connection.