Reimagine Your Brand's Store

From one-time drops celebrating big wins to team-specific access and VIP client experiences, Brilliant storefronts make it ridiculously easy to launch, track, and scale your vision.

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Trusted by the world’s most recognizable brands to launch merch stores that scale with style and ease.

Scaling Merch Programs Gets Messy, Fast

Gifting programs can spiral out of control quickly—scattered inventory, tracking black holes, and scaling that feels more like herding cats. You're not alone in this beautiful mess.

2,000+ hours a year

to run an enterprise swag program

Brilliant Storefronts Make It Simple

Flexible design: Choose your layout and make it unmistakably on-brand
Smart setup: Go live fast with products that actually inspire
Real-time intelligence: See live inventory and order history at a glance (finally!)
Seamless checkout: Use points, cards, or company credits—whatever works for your world
Cost effective: Smart buying power meets even smarter logistics
Smooth integrations: Plays beautifully with your existing systems

Over 75% of your budget

goes towards what matters most: the actual products

Building a Brilliant Storefront

Define Your Vision: Strategy session with a Brilliant Partner who understands your goals

Pick Your Style: Choose from tested templates or go full custom (we love both)

Plan Your Launch: Collaborate on timing, rollout strategy, and success metrics

Go Live & Win: Launch with confidence and watch the orders roll in

Being able to create all of this amazing swag, see it professionally displayed, and then shop like a real online store, is the true beauty of the Brilliant Storefront. Having inventory like this that is readily available for our staff to browse and buy, makes our brand and our company feel legit. Brilliant is flawless, and I’m a customer for life!

Brilliant helped us bring our internal swag store to life! Thanks to their amazing teamwork, we now have an amazing array of clothes, mugs, bags, and plushies to offer our larger Cruise team. What better way to celebrate welcoming our first public riders?!

Brilliant has changed the game on how we procure awesome merchandise and get it in the hands of our prospects and customers. A full life cycle solution with an amazing creative team that are fully dedicated to our operations and success. The newest integration we implemented allows for us to increase sales enablement where our sales team has on demand access to shipping swag to our end customers. An awesome way to increase Suprise and Delight efforts. We love Brilliant!