Cash App, the leading finance app experiencing remarkable growth, needed new-hire welcome kits produced swiftly. Brilliant stepped in to meet this challenge with efficiency and expertise.

In collaboration with Cash App, Brilliant selected products with quick production times, ensuring the kits could be shipped promptly. The focus was on items that supported Cash App's bold and creative brand aesthetic, appealing to a Gen Z audience.

Brilliant worked directly with Cash App’s brand team to create on-brand, distinctive welcome gifts.

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Green Gifts, Inside and Out

The welcome kit included a range of custom items in bold green, black, and white. Delivered in custom-made packaging, the kit featured a retro-hotel-style keychain, a Cash App sticker sheet, a bandana, and a BAGGU tote. Reflecting Brilliant’s commitment to sustainability and inclusion, the tote bag is recycled and sourced from a woman-owned supplier.

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Brilliant’s Preferred Gift Campaign platform simplified the fulfillment process. The result? Cash App’s new employees received a warm, timely, and on-brand welcome.

With this partnership, Cash App ensures that new hires begin their journey with the company in style and with a strong sense of brand identity.