Since kicking off in 2015, our approach to selling swag and gifting has been on quite the journey, just like the world around us. One standout in our lineup? The New Hire Kit. It's seen its fair share of changes as trends come and go. Nowadays, you're more likely to find these kits landing on people's doorsteps rather than sitting in an office, waiting for their first day.

In 2023, though, we noticed a drop in the number of New Hire Kits flying off our shelves, even before all the layoffs hit the news. This observation got us thinking: could these kits be telling us something about the job market? Well, if they are, then we're happy to say that lately, we've been seeing a real surge in companies from all over snapping up these kits, no matter their industry, location, or size.

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This surge in new hire kit sales isn't just a blip on the radar – it's a clear signal that businesses are gearing up for growth. As companies expand their operations and invest in talent acquisition, the demand for new hire kits has gone up. Since companies plan out their hiring months in advance, and we offer volume discounts along with automated fulfillment, our clients in particular are keen to “place bets” on their hiring in the way of pre-purchasing New Hire Kits. But what exactly does this surge in new hire kit sales tell us about the state of the labor market?

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For starters, it suggests that businesses are feeling confident about the future. When companies invest in onboarding new employees with customized kits filled with branded merchandise and office essentials, it signals a commitment to growth and expansion. Companies wouldn't be spending money on new hire kits if they didn't anticipate a need for additional talent in the near future.

Additionally, the surge in new hire kit sales reflects a broader trend of optimism in the job market. As businesses ramp up hiring efforts, job seekers can expect more opportunities and greater demand for their skills. This influx of new talent into the workforce bodes well for economic growth and stability.

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Moreover, the shift towards sending new hire kits directly to employees' homes rather than to the office speaks to the changing nature of work. With remote and hybrid work becoming increasingly common, companies are adapting their onboarding processes to accommodate employees working from anywhere. By sending new hire kits to employees' homes, companies are ensuring that their new hires feel welcomed and supported, regardless of their location.

We definitely believe the surge in new hire kit sales we are experiencing is a positive sign for the labor market and the economy as a whole. It reflects confidence among businesses, optimism among job seekers, and a commitment to growth and innovation. And of course . . . a commitment to great swag.