In today’s fast-paced digital world, where everything seems to exist in the virtual realm, making real, meaningful connections with customers can be quite a challenge. Zapier, the cool tech company known for making automations easy, realized the importance of bringing a touch of the physical world into its digital domain to connect with customers on a deeper level and keep them coming back for more.
Zapier, the go-to tool for automating tasks, wanted to break free from the confines of its online presence and add a personal touch to its interactions with customers. They weren't just looking to reward their loyal users but also wanted to surprise and delight their power users with a unique gifting experience.
Brilliant collaborated with Zapier’s brand team to develop a strategic solution. Leveraging its innovative Storefront product, Brilliant curated a bespoke collection of premium items from reputable brands like Comfort Colors, Los Angeles Apparel, Baggu, Frank Green, and more. This collection of apparel, accessories, and homeware was carefully designed to resonate with Zapier's brand identity and values.
To elevate the look and feel of their “Automatic Apparel Store,” Brilliant orchestrated a studio photoshoot to capture stunning visuals of the curated products. The meticulously crafted store photography elevated the overall customer experience with a clean, on-trend vibe.
The introduction of the "Automatic Apparel Store” was met with great enthusiasm from Zapier’s customer base. The initiative garnered orders from 89 individuals spanning across 20 states and 16 countries, showcasing the global reach and appeal of the curated collection. The project was a resounding success, reinforcing the bond between Zapier and its valued customers. Through this collaboration, Brilliant successfully transformed Zapier’s digital presence into a tangible and memorable experience, solidifying the brand’s connection with its customers and rewarding them for their loyalty and support.
